SAFI MOM | Web presentation in motion design
Web presentation motion design film for SAFI MOM. Visual corporate storytelling, fluid animation, art direction in service of the message.
SAFI MOM needed an animated web presentation condensing the company’s activity and values into a dynamic visual format. More than a simple site - a narrative experience in motion design.
The brief: create a web presentation film that replaces the static corporate brochure. The format had to capture attention within seconds and convey key messages with clarity and impact.
Our team designed a structured narrative motion design in three acts: who SAFI MOM is, what they do, why it matters. Each act is a standalone visual sequence, linked by fluid transitions.
The art direction relies on an elegant corporate palette and strong typography. Key data is animated as data visualisation - figures, geographies, impact - to give weight to the message.
The web-first format dictated the technical constraints: screen-optimised aspect ratio, built-in subtitles, duration optimised for digital attention spans.
A presentation film that effectively replaces the corporate brochure. The motion design format conveyed in one minute what a 20-page PDF struggled to communicate.
SAFI MOM uses the film on its website, in commercial emails and during client meetings. The engagement rate on the film far exceeds that of previous static materials.
Art direction, production and finishing
Our current practice combines art direction, animation, 3D and AI according to each project. The tools used for a historical film depend on its production context.