SVP | Motion design serving advisory
Dynamic corporate film for the French leader in business decision-making information. Fluid motion design, clear storytelling, assertive identity.
SVP is the French leader in business information and advisory, founded in 1935. With over 6,000 clients - SMEs, mid-caps and major corporations - SVP answers thousands of legal, tax, HR and regulatory questions every day. A service unique in Europe, with a simple promise: the right information, at the right time.
The brief: produce a corporate film capturing the essence of SVP - speed, expertise and reliability - in a punchy motion design format. The film had to make decision-makers want to trust SVP with their most complex issues.
Our art director defined a direction reflecting SVP’s positioning: sober, professional, yet dynamic. No corporate stock footage. Pure motion design, fluid transitions, strong typography carrying the message.
The edit alternates between elegant data visualisation - animated key figures, dynamic infographics - and more narrative sequences illustrating the daily work of SVP experts. The pace is sustained: every second counts, every frame conveys information.
The colour palette builds on SVP’s existing codes whilst modernising them. Animations are built on a modular grid system that unifies the entire film and reinforces the perception of rigour and organisation.
A corporate motion design film that condenses 90 years of expertise into a few minutes. The visual rhythm and message clarity enabled SVP to deploy the film across digital channels and at client events.
The film became a key commercial tool: it explains SVP's business better than any brochure. The communications department adopted the motion design format as the standard for future video productions.
Art direction, production and finishing
Our current practice combines art direction, animation, 3D and AI according to each project. The tools used for a historical film depend on its production context.