Randstad | Recruitment in motion design
Corporate motion design film for Randstad, global leader in HR services. Recruitment, staffing, talent management - animated with clarity and impact.
Randstad is the global leader in HR services, operating in 38 countries with over 650,000 people placed every day. In France, Randstad operates through a network of 900 agencies and supports businesses with recruitment, temporary staffing, transition management and training.
The brief: a corporate motion design film that modernises Randstad’s image with candidates and businesses alike. The film had to show that Randstad is no longer just a temp agency - it is a strategic talent management partner.
Our art director set a human and dynamic direction. The motion design uses colourful silhouettes and animated pictograms to represent the diversity of professions and career paths. Each character is unique, each trajectory different - but all converge towards Randstad.
The film is driven by animated key figures: 650,000 people placed per day, 38 countries, 60 years of experience. These data points punctuate the narrative and give substance to the brand message.
The Randstad palette - electric blue, white, vivid accents - is deployed with modernity. Transitions are fluid and energetic, reflecting the idea of movement and connection at the heart of Randstad’s business.
A corporate film that repositions Randstad as an HR tech player, not just a temp agency. The motion design gives the brand a modern, human and professional image.
Deployed across Randstad France’s digital channels and used in internal communications, the film strengthened Randstad’s employer brand among the new generation of candidates.
Art direction, production and finishing
Our current practice combines art direction, animation, 3D and AI according to each project. The tools used for a historical film depend on its production context.