MYTV Chain | Decentralised streaming in motion
Motion design film for MYTV Chain, a decentralised blockchain video streaming platform. Tech visualisation, fluid animation, Web3 aesthetics.
MYTV Chain is a decentralised blockchain video streaming platform. The project aims to redistribute value to content creators through blockchain technology - revenue transparency, content ownership, direct monetisation without intermediaries.
The brief: a motion design film that explains the MYTV Chain model clearly and visually compellingly. The film had to speak equally to content creators and tech investors.
Our art director defined a premium Web3 aesthetic: dark background, neon accents, technical typography, data particles. The motion design visualises value flows on the blockchain as luminous currents connecting creators and viewers.
The film visually deconstructs the classic centralised model (platform at the centre, creators on the periphery) and replaces it with MYTV Chain’s distributed architecture. This visual transformation is the film’s key moment.
Smart contracts are visualised as transparent automatic mechanisms - each view generates a visible payment, each interaction is traced and verifiable. The viewer literally sees value flowing.
A film that makes blockchain accessible without trivialising it. MYTV Chain uses it for investor presentations, across communication channels and at tech/Web3 events.
The film demonstrates Nexia’s ability to make complex technical concepts accessible through elegant, understandable motion design.
Art direction, production and finishing
Our current practice combines art direction, animation, 3D and AI according to each project. The tools used for a historical film depend on its production context.