Upsellr | SaaS and AI in motion design
Motion design film for Upsellr, an AI-powered SaaS platform for e-commerce product data automation. Dynamic product presentation and tech art direction.
Upsellr is an AI-powered SaaS platform for e-commerce product data automation. Its technology enriches, structures, generates and distributes product content (descriptions, FAQs, meta tags, technical sheets) across all sales channels - 30 times faster than manual methods, in over 35 languages.
The brief: a motion design film that presents the Upsellr product to e-commerce and marketplace prospects. The film had to show the AI pipeline in action - from raw data to optimised product content - and demonstrate the concrete time savings for teams.
Our art director set a premium tech art direction - dark mode, neon accents (violet and cyan), monospace typography, high-end SaaS aesthetics. The look stands out from the generic SaaS product videos flooding the market.
The film is built around a 4-step visual demonstration of the AI pipeline: raw data enrichment, intelligent structuring, AI content generation, multi-channel distribution. Product data visually transforms at each stage - from a chaotic CSV file to a perfect product listing, ready for publication on Shopify, PrestaShop or any marketplace.
Performance metrics are animated in real time throughout the film: 100 product listings in minutes, 35+ languages generated automatically, zero manual intervention. Each figure appears as a visual result of the demonstration - not as an isolated claim, but as a logical consequence of what the viewer has just seen.
A product film that converts prospects into demos. Upsellr uses it on its landing page, in outbound sequences and during sales presentations. The motion design format effectively replaces static slides.
The film positions Upsellr as a premium solution in a crowded market. The quality of the art direction and animation reinforces the perception of product sophistication - in B2B SaaS, marketing quality reflects product quality.
Art direction, production and finishing
Our current practice combines art direction, animation, 3D and AI according to each project. The tools used for a historical film depend on its production context.