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VISCA - Corporate in motion design - projet Nexia
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Motion Corporate

VISCA | Corporate in motion design

Corporate motion design film for VISCA. Dynamic art direction, fluid animation, clear and punchy messaging.

Client VISCA YouTube upload 2020-12-11 Services Motion Design, Corporate film, Art direction

Watch on YouTube ↗

The brief

VISCA needed a corporate motion design film to assert its positioning and communicate its values. The format had to be modern, dynamic and suited to current digital usage.

The brief: a motion design film that synthesises VISCA’s identity in a few minutes - vision, business, differentiation - with a visual standard matching the brand’s ambition.

Key constraint: the film had to work both as a sales tool (prospect presentation) and as organic content (social media). One production, two uses, two formats delivered.

VISCA - visual
The Nexia approach

Our team designed a structured and elegant motion design. The art direction builds on VISCA’s brand guidelines, enriched with animations that bring key messages to life.

The film uses cinematic transitions and kinetic typography to guide attention. Each sequence is calibrated for maximum impact in minimum time.

The professional sound design completes the experience - original music, synchronised sound effects, voiceover. The whole creates a production meeting broadcast standards.

The Nexia process includes a storyboard validated before animation: every scene is drawn and approved before entering production. This eliminates costly back-and-forth and ensures the delivered film matches the expected film exactly.

VISCA - visual
Deliverables

VISCA received a complete production package: 4K master film (16:9 format), 30-second short version for social media, MP4 and MOV exports in various resolutions for each platform (LinkedIn, YouTube, website).

After Effects source files were delivered with animated brand charter documentation - enabling VISCA to evolve the film independently or through any future provider.

The result

A corporate film that strengthens VISCA's credibility and visibility. Motion design created a versatile communication tool, deployable across all channels.

The film became the centrepiece of VISCA's digital communication - website, LinkedIn, sales presentations, events. One investment, a strengthened presence across all touchpoints.

Our practice today

Art direction, production and finishing

Our current practice combines art direction, animation, 3D and AI according to each project. The tools used for a historical film depend on its production context.

Art direction · Motion design · Our method

Let’s talk about your project

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An idea, a brief or a question? Write directly to the Nexia team.

ilovenexia@gmail.com ↗WhatsApp · +33 6 35 17 03 66 ↗