Litable | The identity of a bespoke craftsman

Litable, a bespoke wall bed manufacturer, needed a complete visual identity and a website that conveyed their artisanal craftsmanship. The bespoke furniture market is dominated by generic sites - Litable wanted to stand out with an image matching the quality of their products.

The challenge: show that a wall bed is not a compromise but a high-end interior solution. The site had to make visitors want to configure, visualise and take action.

The project starts with branding from scratch. Our art director designed a logotype evoking precision and modularity - clean geometric lines, balanced spacing, a mark that works equally well on a business card and a delivery van. The brand guidelines define a palette that breathes: neutral tones, wood, metallic accents.

The showcase site integrates a product configurator allowing visitors to visualise their wall bed in different configurations, finishes and dimensions. The discovery journey is designed like a showroom visit: immersive gallery, demonstration videos, testimonials.

SEO is optimised for the bespoke furniture market. ZIA structured the initial brief and identified high-potential search terms. AI generates initial visual explorations - our art director selects, refines, validates. The creative process is accelerated without ever sacrificing standards.

Complete identity delivered: logo, brand guidelines, print and digital variations. The site is performant, fast, with a product discovery journey that converts. Visitors spend on average 3 times longer on the configurator than on the rest of the site.

Litable now has a coherent brand image across all touchpoints - from the website to social media, from the business card to the quote. The premium positioning is clear at first glance.