FEST | Workplace training in motion
Educational motion design film on FEST (workplace training). Making an innovative training programme clear and engaging through animation.
FEST (workplace training) is a professional training programme recognised by French law. Unlike traditional classroom training, FEST takes place directly at the workstation - learning by doing, supported by a tutor, with reflective phases.
The brief: a motion design film that explains FEST simply and engagingly to HR directors, training managers and line managers. The film had to make organisations want to implement the programme.
Our team developed an educational motion design that breaks FEST down into clear visual stages. Each phase of the programme - activity analysis, real-world practice, reflective sequence, assessment - is illustrated with a dedicated animation.
The art direction is warm and accessible: vivid colours, stylised characters, intuitive icons. The goal was to demystify a programme that many HR professionals perceive as complex to implement.
The film features visual before/after comparisons: traditional training (classroom, slides, boredom) versus FEST (field, practice, engagement). The contrast is immediate and compelling.
An educational film that simplified FEST adoption in target companies. The motion design format makes the programme immediately understandable, even for audiences with no training background.
The film is used in internal communications, at HR seminars and on partner training organisations' digital channels.
Art direction, production and finishing
Our current practice combines art direction, animation, 3D and AI according to each project. The tools used for a historical film depend on its production context.