Catherine Toussaint - A website that reflects a therapist's practice
Simple navigation, trust-inspiring design, integrated booking. +40% contact requests via the website.
Catherine Toussaint, therapist, was looking for a website that inspires trust from the first second. Her potential patients often arrive at a vulnerable moment - the site needs to welcome them, not overwhelm them.
The requirements were clear: simple navigation, integrated booking, local SEO to be found in her area. And a design that conveys the human warmth of a practice, not the coldness of a generic template.
Our art director defined a warm, calming palette that evokes tranquillity without falling into clinical pastel. Typefaces were chosen with precision: Cormorant for headings - an elegant serif that conveys gentle authority - and Jost for body text - a humanist sans-serif, legible at all sizes.
The technical architecture was built for conversion: contact form visible without scrolling on mobile, direct call button in a sticky footer, subtle micro-interactions that guide the eye towards action. Every page follows a strict information hierarchy.
Schema.org was deployed with care - LocalBusiness, MedicalBusiness, structured data for hours and address. ZIA identified local search intents and structured the content to answer the questions patients ask on Google directly.
Site live at catherinetoussaint.fr. +40% contact requests via the website compared to the previous platform. Local SEO is optimised - the practice appears in Google's local pack for targeted queries.
The site loads in under 2 seconds on mobile. Patients report a calming browsing experience, consistent with the therapeutic support offered. The design has become a differentiator - no two therapist websites look alike when Nexia is involved.
Art direction, production and finishing
Our current practice combines art direction, animation, 3D and AI according to each project. The tools used for a historical film depend on its production context.