Brand films & AI commercial production in France
Nexia is a French studio for brand films and commercial production. Story, art direction and directing guide a process that can combine generative AI, motion design, 3D and live action.
Selected films and their credits
Sekurit ↗Sekurit
An automotive film about thermal flows. Nexia: art direction and film production. The project page explains the subject and visual choices.
Watch the film and read the credits ↗
ESA ↗ESA
A four-minute space film produced with YOTTA Paris. Nexia: art direction and AI production supervision. The credits identify the studio’s contribution.
Watch the film and read the credits ↗From intention to the finished film
A brand film develops a point of view. A commercial concentrates an idea around a product or campaign. We first define the story, the audience and what should remain after the final frame.
A film idea
The subject becomes an angle, a story and a directing approach. References, framing and rhythm establish a direction before production.
A tailored production approach
Generative imagery can open up a visual world; 3D can construct precise forms; live action preserves a real presence. The approach follows each shot and the project’s constraints.
The film and its versions
Editing, sound, colour and adaptations are considered together. A vertical version may need different framing or pacing, rather than an automatic crop.
How AI fits into production
Our AI film page explains directing, production choices and visual trials. It complements this page about brand storytelling and commercial formats.
Explore AI film production ↗Research from the studio
Our journal documents visual trials and production questions. Each project page identifies the context and the studio’s contribution.
Read the studio journal ↗Questions about this practice
What is the difference between a brand film and a commercial?
A brand film develops an identity or visual world. A commercial focuses on a campaign, product or launch. Both can share a visual language and lead to several formats.
Must an AI commercial be fully generated?
No. Hybrid production combines the methods the project needs. AI is considered shot by shot; it does not replace art direction, editing or image review.
Can you work from an agency’s concept?
Yes. We can build on an established idea and develop the directing, visual research and production approach. Responsibilities and deliverables are agreed together.
Selected films and references
Watch the films and read their project pages for context. Techniques and contributions differ from one production to another.